How To Promote Your Business: 5 Proven Strategies in Nigeria – Speakersden Blog

How To Promote Your Business: 5 Proven Strategies in Nigeria

Success in business breaks down into two simple things:

1) Can you supply something that people want at a price they’re willing to pay?

2) Can you get your offer in front of those people?

Nine times out of ten, people start a business because they are capable, competent, or even brilliant at that first part. They know their industry and they are able to supply what people want.

The second part is where things get tricky. How do you get your offer in front of the right people? Or in other words, how do you promote your business?

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1. Set Up A Google My Business Account

Google is not only a search engine, but also a small business directory. Take advantage of these tools. Setting up a Google My Business Account provides three major benefits for companies who rely on local business:

1. Your local business is listed on Google maps and search.
2. It’s good for search engine optimization, so that your business gets found easier by the people who are looking for the services or products you provide.
3. It’s good for when your customers start adding reviews of your business; these reviews help Google display your business in their “3-pack”, which gives you free advertising at no cost.

Google My Business Reviews have earned these companies the top spots in Google search results.

Your GMB listing is the baseline for all your online citations and listing, and it’s important that every listing matches your GMB listing, particularly when it comes to your three primary pieces of information, known as NAP (Name Address Phone Number).

2. Create An Email Marketing Strategy

Email marketing is the cornerstone of online marketing.

Read More: Cheta! (Remember) - Esther Iloka.

From a technology standpoint, email has withstood the test of time as a communication channel. From a marketing standpoint, email converts at a higher rate than nearly any other channel.

As recently as 2016, email marketing was the leading marketing expense among global business leaders.

Email marketing allows you to nurture relationships with potential buyers over time. It allows to place visitors who aren’t ready to buy into a funnel that keeps them connected with your business instead of having them forget about you.

To begin taking advantage of email marketing, you’ll need to create something valuable that can be given away for free in exchange for a visitor’s email address. Digital info products are often best for this purpose.

Next, you’ll want to create a series of emails designed to introduce the new lead to your offer, establish your authority in the industry, and deliver educational value on related topics of interest.

3. Offer a Free Or Discounted Product/Service

In a similar vein to the lead magnets we just talked about, offering something free or at a discount is a great way to draw in new customers. Depending on your business model, it can even be effective to take a loss on this in order to pull in market share.

There are many iterations of this that can be used to drive leads, sales, referrals, etc. Ecommerce stores in particular have had amazing success with introductory discounts.

Here’s an example from lingerie e-retailer Yandy.com:

Other possibilities include free software apps or free trials. For example, BuildFire allows prospective customers to create an app for free, allowing them to experience the actual product before being required to pay anything.

4. Use Visual Media To Build Your Social Media Presence

There are 2.3 billion active social media users. Whatever your target audience looks like, you can find them on social media, and visual content is one of the best ways to expand your social presence.

Here’s a good place to start:

1. Create visual content that is relevant to your niche
2. Use high quality images or video
3. Get your customers involved
4. Tap into trending hashtags and current events

In the beginning, before you have an audience of your own, it’s important to engage with people directly and tap into your target niche. One of the easiest ways to find these individuals is hashtags.

These are images that were uploaded to Instagram, all hashtagged, “veganrecipes”:

If you wanted to get in front of people in the vegan niche, finding out what people are talking about and favoriting around #veganrecipes would be a great place to start.

For more insights into this strategy, read this case study about how Fusion Farm used hashtags to promote an event.

5. Create Content That Attracts Your Audience

Some of the tops blogs in the world make an average of $15,000 to $30,000 a day.

People love consuming blog content online, and it’s highly unlikely your niche is exempt. In order to tap into that demand, you simply need to create content that attracts the same audience you wish to sell to.

Glen Allsop’s internet marketing blogging content grew his subscriber list to 26,000 in a short timespan.

And just like we are giving you ways to promote your business, you will also need ways to promote your blog content.