Guide to Social Media Branding for Small BusinessesIn Nigeria

 Social media is turning out to be one of the most effective tools to market your brand and stand out of the crowd. When social media branding is done correctly, it can and will help you connect to your target market in an optimal way. Social media branding forms a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn.

Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a robust network of fans who are not only loyal to your brand but are also eager to buy from you.

In a research report published by Speakers Den, we found that the number one goal of brands with social media is to grow awareness. Which clearly shows that social media branding is a priority for most brands.

Branding is an important stage for any business that wants to generate long-term business. It’s about defining what you stand for and at the same time attract prospects that are likely to turn into customers. In the initial branding stages, every business lead is important, which is why it’s necessary to start the relationship on the right note.

Social media branding makes it easy for you to get more relevant people into your sales funnel by giving them a reason to trust you. When you get social branding right, the rest of the sales process becomes more efficient.

Right from brand exposure to customer retention, you not only see results, but measurable results. Which means better business and stronger customer relationships.

There are four key areas that you need to work on to improve your social media branding game:

1. Your Identity: In order to make find success with social media branding, you need to know your business. What defines your brand and how does it differentiate from the others? What does it seek to achieve? Who and how does it want to impress? The clearer you are about your brand’s identity, the easier it will be craft the right message.

2. Your Audience: A big part of social media branding is understanding and knowing your target audience like the back of your hand. This allows you to take a precise, tailored approach with your marketing efforts, rather than a blind, blanket one.

If you want to help your audience, you need to get into their shoes. And look at their problems, wants and needs from their eyes. Ask yourself the right questions to identify them. For instance, what age group does your audience belong to?

3. Your Content: The type of content you share on social media shapes your brand, which is why it is integral that you share the right type. The content you share has the power to make or break your social media marketing campaign. So sharing the appropriate content on each network should not be ignored.

4. Your Design: Visual elements play a crucial role in how your followers perceive your brand on social media, which is why aligning your brand design with your marketing goals is a step you cannot afford to ignore. Remember, our brains tend to process visual content 60,000x faster when compared to regular text.

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