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blog traffic |
How to increase blog traffic is a topic that basically all bloggers should learn more about. Here’s what I mean: Given the growth in recent years, there are probably more than 250 million blogs online right now.
Of those, only around 50% of all blog posts get more than 8 shares.
Even 42% of professionally marketed blog posts receive less than 10 interactions!
And it looks like less than 1% of articles hit 1000 shares.
But I’ll let you in on a little secret…
Most people, even professionals, really suck at marketing their posts. They just aren’t taking the right steps or building the right relationships.
Which is why I’m writing this post.
You’re about to learn how to increase blog traffic in 2 straightforward steps. Let’s get started.
How to Increase Blog Traffic: Two Strategies You Need to Follow
I’ll begin with a quick overview of the strategies, then we’ll break them down further – step by step.
Here they are:
- The Long-Term Game: SEO
- Sharing on Social Media (The Right Way)
If you’re ready to start getting real blog traffic, real fast, then keep reading. You won’t be disappointed.
Strategy #1: Start With SEO
If you’re starting a blog, every single blog post you write should have a keyword in mind.
Yes, there are exceptions – like writing a news piece that’s only pertinent because of some event or writing an update about your services – but for the most part, you want tooptimize every post around a keyword.
There are a few reasons for this:
- SEO takes a while, so if you’re optimized from the start, you’ll get there faster.
- Organic traffic is at the top of the list of marketing channels on the web, being responsible for hundreds of thousands of visitors to top blogs in every niche.
- There’s no reason not to do it. As long as you’re not keyword stuffing, you’ll benefit in the long run and eventually learn how to increase blog traffic.
It’s not super difficult, either. Some people even believe (myself included) that SEO is still low-hanging fruit for many bloggers. It’s because SEO seems complicated, so most people avoid it – lessening the competition.
Let me break it down really quickly, and give you some resources to get started:
1. SEO starts with keyword research.
Obviously, if you want to rank on Google, you need to know what keyword you want to rank for. I’ve written extensively about how to find great keywords before. But it pretty much comes down to using the right tools:
- Ahrefs (paid tool) to spy on competitor’s keywords.
- Google Keyword Planner (free) to find related keywords for a seed keyword.
Just take a seed keyword (such as “low carb recipes” if that’s what you write about) and plug it in one of the tools. You can also google that keyword and look at the autofill and related searches at the bottom of the page:
Then, take all those related keywords and plug them into one of the keyword research tools above. When you find one with a low keyword difficulty, create a post around that topic, including your primary keyword and its related keywords. This is your first step to learning how to increase blog traffic.
If you’re using GKP, you can get a rough idea of the difficulty based on the domain authority (DA) of the search results when you Google that keyword. You can find DA withMoz Open Site Explorer. As a rule of thumb, if a lot of the posts have a DA of over 40 or 50, it’s probably going to be tough to outrank them. But using Ahrefs or SEMrush will give you a better picture.
2. Once you’ve written a post, optimize it for your target keyword.
Optimizing a page for a certain keyword is called on-page SIEO. It’s actually pretty simple.
3. For maximum results, build some links.
Link-building is a major part of SEO these days and a crucial element to learning how to increase blog traffic – plus, the #1 reason SEO is a low-hanging fruit. Most people simply skip this step entirely.
Strategy #2: Do social media the right way.
Most people are using social media as a platform to push out their content. This is completely, 100% wrong!
Gary Vee, one of the world’s most well-known social media marketing experts, believes in the “Jab, Jab, Jab, Right Hook” method. In other words, you need to put out at least three posts or updates that are completely free value to your followers before trying to get anything in return.
Involve your community in your blog content.
Link to other blogger’s content, get influencers to give you quotes to include in your posts and share other people’s content. When you do, tag them in it – and make them look really friggin good. Compliment their work and drop thoughtful insights within your post.
Get involved in social media groups.
There are Facebook groups for every niche out there. You also have Google+ communities, LinkedIn groups, and Twitter chats.
Good job
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