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Tips for Pitching Investors...Here are a few universal things about writing a business plan and pitching your deal that we’ve learned over the years… |
Tip #1 – Investors don’t want to buy your product, they want to invest in your business! Investors say this all the time! (The difference between selling a can of coke and a coke machine). They’ll get what you’re doing in 2-seconds, but then you must show them who is going to use it (and want it NOW), how and why it makes money, and why YOU are the ones to do it… That’s why we madeBizPlanBuilder… to map out your business, demonstrate your financial plan and help you succeed investors!
Tip #2 – Bootstrap your business as far as possible. Demonstrate how much you can do with what you have. (Make deals like the “jet” guy above!)
Tip #3 – You can’t promise a sure thing, but you can be a good bet. The better business plan you write, the better deals you’ll make! Consider every aspect of your business — think it thru with help from others… Do whatever it takes to fully believe in your business, yourself and your offer.
Tip #4 – Investors often go to the financials first.
Tip #5 You’re giving investors your 10-20 minute presentation — they’ll interrupt with questions (that’s actually a good sign proving their interest), are you ready with answers?
Tip #6 Investor Demographic: Middle-aged white men, highly educated. Yours may be different, tweak to connect accordingly.
TIP #7 – To reach the tipping point where an investor will write you a check, you must illustrate an operating and profitable business — then show them how their investment will return 10X. Sometimes investors want too much — they want more because they must compensate for the risk of potential failure… That’s why you must think thru your entire concept, anticipate issues and explain how you will succeed anyway.
TIP #8 – Strategic Sequencing. One of the biggest mistakes we see start-up companies make is doing things out of order. Spending money on something now that you don’t need until later can not only set back your whole project, but could leave you flat broke. Create a plan and stick to it.
With the business opportunity of a lifetime in front of you, it’s crucial that you are understood and taken seriously.
That’s why we created BizPlanBuilder!
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